Press Release
Autorola UK appoints George Fitzpatrick as its new sales director
Autorola UK has announced the appointment of George Fitzpatrick as its new sales director, reporting into managing director, Neil Frost.
In this new role, Fitzpatrick will lead Autorola UK’s commercial strategy across its three core divisions – the Marketplace wholesale online remarketing platform, Autorola Solutions’ asset and workflow management system and INDICATA’s used car data intelligence.
Fitzpatrick brings with him over 24 years of sales leadership experience in the automotive industry, having worked both in the UK and internationally with a range of respected brands including JLR and DEKRA.
His appointment comes at a time when the wider Autorola Group is expanding globally in 25 countries with the UK business continuing to grow its range of blue-chip dealer group, fleet and OEM clients and its internal team.
“We are pleased to welcome George and his wealth of automotive experience to drive the commercial success across our three UK business units. We look forward to him enhancing our market presence and client support plus expanding into new market segments and optimising revenue growth with our partner companies,” explained Neil Frost, Autorola UK’s managing director.
George Fitzpatrick commented: “I am joining a fast-moving digital business and am excited to be part of the senior management team at this busy time. We are seeing a decisive shift in the industry, as more remarketing partners transition from traditional vehicle disposal models to embrace the speed, intelligence, and trust built into our digital marketplace. “Our mission is to enable the next generation of remarketing, fleet management, and data-driven mobility solutions—with the customer at the centre of every innovation,” he added.