Press release
Ron Skinner signs new INDICATA contract to retain its position as Wales’s largest car supermarket
Ron Skinner & Sons has renewed its contract with INDICATA’s used car pricing platform as it retains its position as the largest car supermarket in Wales.
The platform which captures real time regional and national used car data helps Ron Skinner deliver its promise of providing the ‘highest quality of used cars at the lowest possible prices where 65% of used cars are purchased by repeat customers.
“After using the INDICATA system for over year we would be lost without it. It has provided us with valuable insights at a time when the used market has been continually changing. We are always aware of which used cars are in demand locally and what prices are being paid which helps us remain competitive across the group,” explained Mike Jones, Ron Skinner’s head of buying.
“It may mean changing prices daily or in the current market which has already started slowing before Xmas or retaining our prices at their current levels. A modern day used car business cannot survive without this level of data insight,” he added.
Ron Skinner operates locations in Cardiff, Crosshands, Neyland & Tredegar and has up to 1,500 used cars in stock at any one time. The INDICATA platform also supports Ron Skinner’s three buyers on what stock to purchase each week and what they should be paying for it.
The business is also now using INDICATA sister company Autorola’s Marketplace online wholesale platform to sell overage stock as well as using it to source replacement used cars for the four group sites.
“Having access to the Autorola online wholesale platform to buy and sell used stock is also proving invaluable. It is another useful guide as to what other dealers across the UK are paying for used cars.
“The Autorola platform supported by INDICATA data currently shows Vauxhall prices have recently softened which helps guide our buyers when bidding at auction. The data has also helped us when deciding what to pay for hybrids and EVs as we get the business ready for an anticipated increase in demand for low and zero emission used cars,” explained Jones.