Press Release
Volvo Cars Shrewsbury celebrates 12 months of using data science to value its used cars
Volvo Cars Shrewsbury (VCS) is celebrating 12 months of using data science to power the growth of its used business following the roll out of Indicata’s used car pricing platform in the summer of 2025.
And 12 months on VCS is celebrating selling more used cars more quickly as it uses Indicata’s real time used car pricing data to change its forecourt prices daily or twice weekly depending on the speed and complexity of the market.
“The user car data reach of the Indicata is far greater than any other platform which is why we chose it. Our senior team prices the cars centrally to support the sales team and we have the peace of mind that Indicata’s data is captured live and in real time, so it always reflects the current used market,” said Chris Carr, the owner of Volvo Cars Shrewsbury.
“Depending on how crazy the used car market is we can use Indicata to re-price our 60 used cars and demonstrators up or down on a daily basis which makes our business very proactive.
“It means that when a customer wants to trade in a car from outside Volvo Indicata adds value instantly by helping us price used cars from any brand as well as making sure we stay competitive against other Volvo retailers.”
Its 12-month Indicata anniversary coincides with Carr opening a brand new one-acre site at Stadium Point Business Park in Shrewsbury which will be home to a dedicated vehicle preparation centre. The new facility aims to take pressure off the current Volvo site in Old Potts Way and will enable VCS to prepare all of its used and new cars in house.
“Indicata helps ensure we give customers a fair part exchange price based on how the current used car market is performing and to ensure we achieve the right price when we either retail or wholesale the car. Our new AION franchise will also open our business up to a wider selection of used cars, and Indicata’s data will be vital in helping us set prices that make our cars competitive against other local retailers in the town,” he added.